I'll admit it, retail in the 90's has been pretty dismal over the last few years. Broadway is a wasteland, and Amsterdam and Columbus have not been much better. The 90's has been a location to pass through, on your way to the 80's.
There have been some lonely exceptions, to be sure. Genarro Restaurant has been feeding my family since we moved to the neighborhood in '98. Mani Market is a local joy. We have a great farmer's market on Fridays. And that's been about it.
Until now.
Put the Whole Foods on 97th and Columbus into the category of IF YOU BUILD IT, THEY WILL COME...the new store is busy every day and PACKED on weekends. It's bringing people in from all over the upper westside (my guess is those people who don't live in walking distance of Fairway, so north of 86th into the 100's).
Whole Foods is a game changer for the neighborhood.
In addition to Whole Foods, there are some other bright spots popping up. Upper 90 is a soccer and sports shop that just opened on Amsterdam and 94th. Filled with knowledgeable and friendly soccer coaches, this feels like a throwback to the mom and pop places of my youth. It's the antithesis of the anonymous sports behemoths at a mall near you. The people at Upper 90 seem to want you to stay, chat, watch soccer on their big screen tv and have your child get excited about their sport.
There's a new dog grooming salon opening on Amsterdam as well (not opened yet as of this writing). But it's exciting to see these kind of services in what had been the wasteland of the Upper West Side. Edgar's Cafe just opened a second branch on Amsterdam and 90th as well.
These may be tiny indicators, but I'm hopeful about our pocket of the world. It's a great place to live and raise your family, and more people will get to see why it's so special.
Now, if we can only convince Danny Meyer to look Northward....
Did I mention that Whole Foods has tables where you can buy your food and sit?
Monday, September 21, 2009
Wednesday, September 16, 2009
Why Use A Small Firm
We are often asked by prospective clients why they would want to choose a small real estate firm over a large established one. Similarly, I've seen postings on boards about ignoring listings from smaller firms.
First of all, the easy answer is it's often not about the brokerage; it's about the broker or salesperson representing the property. It doesn't matter if you have a huge name behind you if your broker is inexperienced, or unethical, unfamiliar with the marketplace or unavailable. You want the person working for you to be there 100% and to have a deep understanding of the current marketplace. If you are selling your home, you don't want a rental broker. If you are selling a townhouse, you want someone who has sold other townhouses.
My partner, Marty, and myself work as a team for every listing. That means that either he or I will be showing every single time. Many brokers hire assistants with little or no knowledge of the listings, the buildings, the property, the neighborhood, and these assistants do a lion's share of the showings. To me that's like buying a ticket for Broadway and getting community theater. It's not what you signed up for.
As for a small firm versus a large firm: I can only speak for my own company. In terms of marketing dollars, we spend more per listing than most large firms. We still advertise in the NY TIMES on line. We make every listing a featured listing on Streeteasy. We spend a lot on our color brochures, which are significantly bigger and better in quality than a large firms. We are a member of the Real Estate Board of New York (REBNY) which mandates that we send out our exclusives with a 24 hour period of having the exclusive. That means that we post the listing on the unofficial MLS which gets distributed to about 10,000 brokers in Manhattan. It is virtually the same exact system that every large firm uses.
As a small firm, we have no bureaucracy, which means we have flexibility in commissions. There is no back office--when you want to speak to a manager, we are right in front of you. As for visibility, I would say that because of the rise of Streeteasy, we have the same visibility as every other firm listed there. Streeteasy was a game changer for NY real estate sales.We have a website that gets a significant amount of hits every day, and those are hits that come from Streeteasy or the Times, so we know those are interested parties. Our website is much easier to navigate and understand than at least 2 of the big firm's sites.I'd be pretty frustrated if my listing was on some of those places- they practically discourage you from browsing.
At Rand Realty, our motto is small firm, big difference. We believe in the importance of the relationship with our clients, and we have had great success in the past several years proving what a difference we can make.
First of all, the easy answer is it's often not about the brokerage; it's about the broker or salesperson representing the property. It doesn't matter if you have a huge name behind you if your broker is inexperienced, or unethical, unfamiliar with the marketplace or unavailable. You want the person working for you to be there 100% and to have a deep understanding of the current marketplace. If you are selling your home, you don't want a rental broker. If you are selling a townhouse, you want someone who has sold other townhouses.
My partner, Marty, and myself work as a team for every listing. That means that either he or I will be showing every single time. Many brokers hire assistants with little or no knowledge of the listings, the buildings, the property, the neighborhood, and these assistants do a lion's share of the showings. To me that's like buying a ticket for Broadway and getting community theater. It's not what you signed up for.
As for a small firm versus a large firm: I can only speak for my own company. In terms of marketing dollars, we spend more per listing than most large firms. We still advertise in the NY TIMES on line. We make every listing a featured listing on Streeteasy. We spend a lot on our color brochures, which are significantly bigger and better in quality than a large firms. We are a member of the Real Estate Board of New York (REBNY) which mandates that we send out our exclusives with a 24 hour period of having the exclusive. That means that we post the listing on the unofficial MLS which gets distributed to about 10,000 brokers in Manhattan. It is virtually the same exact system that every large firm uses.
As a small firm, we have no bureaucracy, which means we have flexibility in commissions. There is no back office--when you want to speak to a manager, we are right in front of you. As for visibility, I would say that because of the rise of Streeteasy, we have the same visibility as every other firm listed there. Streeteasy was a game changer for NY real estate sales.We have a website that gets a significant amount of hits every day, and those are hits that come from Streeteasy or the Times, so we know those are interested parties. Our website is much easier to navigate and understand than at least 2 of the big firm's sites.I'd be pretty frustrated if my listing was on some of those places- they practically discourage you from browsing.
At Rand Realty, our motto is small firm, big difference. We believe in the importance of the relationship with our clients, and we have had great success in the past several years proving what a difference we can make.
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